Well, here we are.
Another year has passed, and I am now celebrating 12 years in business as a freelance web content writer. To be honest with you, when I launched my home-based business, I had no idea if it would catch on, let alone provide me with a full-time income for several years.
But that’s what happened.
In recent years, and during 2025 in particular, writing jobs have not been as plentiful as they were a few years back. I had no idea how “slow” it has been this year until I started tracking my numbers monthly (again). I had been doing that early in the years of Looseink Freelance Ninja, then stopped.
I was too busy. I didn’t need to be reminded that I was so busy writing.
But the stats from 2025 don’t lie. I wrote a total of 164 articles. That figures out to an average of between 13 and 14 articles a month, or 3 to 4 a week. That is down drastically from the 3 or 4 articles I wrote daily 5 or 6 days a week, just a couple of years ago.
The 2025 stats also show that out of the 168,425-words that filled those articles over the past year, the busiest month was June 2025 with 21 articles. December 2025 was at the other end of the scale with just 5 articles.
Thankfully, I have 3 regular clients (2 in Australia, 1 in Canada). I usually pick up one or more jobs a month to add to the business I get from them. If I did not pick up a full-time job on the side when things started to slow down, I probably would have just quit writing and moved onto something else.
I still point a finger at AI (artificial intelligence) as cutting into my business and that of all the other freelance writers who have seen a shift in business. I belong to an online community of writers, and we all expressed concern when AI burst onto the scene and started producing written content. But, as they say, change is good. Change is inevitable. Change is what happens when you aren’t staying current.
So, with all of the change that has taken place in the freelance writing industry, I still mark 12 years in business as a freelance writer. The 12-year mark is also interesting in my life as I have hit it two other times in two other careers.
From 1986 to 1999, I spent just over 12 years as the Assistant Manager of the local Princeton, BC radio station, CKRP (later CIOR). Then, from 2004 to 2016, I spent slightly more than 12 years as the Owner/Publisher of the local Princeton, BC weekly newspaper, Similkameen News Leader.
Both of those careers required a lot of writing, but so very different from online blogs and web articles. For example, at the radio station, I wrote news and advertising copy. At the newspaper, I wrote news, advertising, and editorial copy. As you can imagine, radio news is very different from print news, just as radio advertising is a different style from newspaper advertising copy.
When I started writing online content, I had to learn a whole new kind of writing that used some elements of both radio and print content. However, it also requires words and phrases that are intended to attract search engines. Radio and newspaper news never had to do that.
If you were to ask me, I would say that I don’t have a favourite writing style. Although I personally try to keep it conversational, whether it’s for radio, newspaper or online, I don’t have a preference.
I should also point out that the main difference with online web content is that I write to a global audience and have a much larger customer base. In the past 12 years, I have worked with a few hundred different clients in 40+ different countries around the world. That part has been the most interesting for me.
If you have been a client of mine, thank you for your business.
To find out more about my online writing business, please visit my website at www.looseink.ninja.
Another year has passed, and I am now celebrating 12 years in business as a freelance web content writer. To be honest with you, when I launched my home-based business, I had no idea if it would catch on, let alone provide me with a full-time income for several years.
But that’s what happened.
In recent years, and during 2025 in particular, writing jobs have not been as plentiful as they were a few years back. I had no idea how “slow” it has been this year until I started tracking my numbers monthly (again). I had been doing that early in the years of Looseink Freelance Ninja, then stopped.
I was too busy. I didn’t need to be reminded that I was so busy writing.
But the stats from 2025 don’t lie. I wrote a total of 164 articles. That figures out to an average of between 13 and 14 articles a month, or 3 to 4 a week. That is down drastically from the 3 or 4 articles I wrote daily 5 or 6 days a week, just a couple of years ago.
The 2025 stats also show that out of the 168,425-words that filled those articles over the past year, the busiest month was June 2025 with 21 articles. December 2025 was at the other end of the scale with just 5 articles.
Thankfully, I have 3 regular clients (2 in Australia, 1 in Canada). I usually pick up one or more jobs a month to add to the business I get from them. If I did not pick up a full-time job on the side when things started to slow down, I probably would have just quit writing and moved onto something else.
I still point a finger at AI (artificial intelligence) as cutting into my business and that of all the other freelance writers who have seen a shift in business. I belong to an online community of writers, and we all expressed concern when AI burst onto the scene and started producing written content. But, as they say, change is good. Change is inevitable. Change is what happens when you aren’t staying current.
So, with all of the change that has taken place in the freelance writing industry, I still mark 12 years in business as a freelance writer. The 12-year mark is also interesting in my life as I have hit it two other times in two other careers.
From 1986 to 1999, I spent just over 12 years as the Assistant Manager of the local Princeton, BC radio station, CKRP (later CIOR). Then, from 2004 to 2016, I spent slightly more than 12 years as the Owner/Publisher of the local Princeton, BC weekly newspaper, Similkameen News Leader.
Both of those careers required a lot of writing, but so very different from online blogs and web articles. For example, at the radio station, I wrote news and advertising copy. At the newspaper, I wrote news, advertising, and editorial copy. As you can imagine, radio news is very different from print news, just as radio advertising is a different style from newspaper advertising copy.
When I started writing online content, I had to learn a whole new kind of writing that used some elements of both radio and print content. However, it also requires words and phrases that are intended to attract search engines. Radio and newspaper news never had to do that.
If you were to ask me, I would say that I don’t have a favourite writing style. Although I personally try to keep it conversational, whether it’s for radio, newspaper or online, I don’t have a preference.
I should also point out that the main difference with online web content is that I write to a global audience and have a much larger customer base. In the past 12 years, I have worked with a few hundred different clients in 40+ different countries around the world. That part has been the most interesting for me.
If you have been a client of mine, thank you for your business.
To find out more about my online writing business, please visit my website at www.looseink.ninja.
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